CVS Health Personal Emergency Response System (PERS) Retail Pilot: Business Plan & Partnership Economics

Executive Summary

This business plan outlines a strategic partnership between ADT, Reemo, CVS Health, and Salud Capital to launch a PERS (Personal Emergency Response System) retail pilot through CVS Health pharmacy locations. The partnership leverages distinct competitive advantages of each party:

• ADT: 24/7 monitoring operations, $1M marketing commitment, established emergency response infrastructure
• Reemo: Cloud platform for senior engagement, consumer hardware experience, data analytics
• CVS Health: 9,600+ retail locations, 83M customer relationships, pharmacy integration
• Salud Capital: Strategic direction, Hispanic market expertise, financial partnership

The pilot targets first-year deployment of 5,020 units, generating approximately $1.98M in gross revenue with strategic payouts to partners: CVS $858K, Salud $127K, ADT $1M, Reemo margin. This structure aligns incentives across all parties while generating sustainable unit economics.

Partnership Structure & Economics

The partnership operates as a revenue-sharing collaboration rather than a traditional supplier relationship. This structure is critical for alignment.

Core Partnership Mechanics

• Hardware: Reemo-branded device manufactured by Samsung, sold through CVS locations
• Monitoring: ADT provides 24/7 monitoring center operations
• Distribution: CVS retail channels and Salud direct-to-consumer channels
• Consumer Pricing: $29.99-$34.99 monthly recurring revenue (MRR) for monitoring service
• Hardware Revenue: Sold at cost or slight margin; primary economics in recurring revenue