Salud Capital · Platform Operations
New Venture Launch Playbook
A complete reference for standing up a new company, product, or revenue-generating agent — from domain registration to payment-ready production deployment. Every component, cost, timeline, and reusable asset catalogued for rapid execution.
⚠ Always Run This First
Before touching any DNS panel, identify who is actually authoritative:
nslookup -type=NS yourdomain.com 8.8.8.8
The registrar (GoDaddy, Squarespace) is often NOT the authoritative nameserver. Changes made in the wrong panel are invisible to the world. At Salud Capital,
saludcap.com is controlled by Microsoft 365 (bdm.microsoftonline.com nameservers) — not SiteGround or Squarespace despite accounts existing there.
| nslookup NS returns | Authoritative DNS is at | Where to make changes |
|---|
| *.siteground.net | SiteGround | Site Tools → DNS Zone Editor |
| *.squarespace.com | Squarespace | Domains → DNS Settings |
| *.ns.cloudflare.com | Cloudflare | dash.cloudflare.com → DNS |
| *.bdm.microsoftonline.com | Microsoft 365 ← Salud Capital | admin.microsoft.com → Domains → DNS Records |
| *.googledomains.com | Google Domains | domains.google.com → DNS |
| Record | Name | Value | Purpose |
|---|
| A | @ | 185.199.108.153 | GitHub Pages — add all 4 |
| A | @ | 185.199.109.153 | |
| A | @ | 185.199.110.153 | |
| A | @ | 185.199.111.153 | |
| CNAME | www | saludcap.github.io | www redirect to GitHub Pages |
| TXT | _github-pages-challenge-OrgName | (code from github.com/settings/pages) | GitHub domain ownership verification |
DNS Pitfalls
Doubled hostname: Enter only the prefix in Name field (e.g.
_github-pages-challenge-SaludCap) — DNS editor appends domain automatically. Entering full hostname causes double-appending and record never resolves.
Cloudflare proxy: GitHub Pages A records must be DNS only (gray cloud). Proxied (orange) breaks GitHub Pages.
Never delete: MX records, SPF TXT, DMARC TXT, DKIM CNAME — deleting any of these breaks email immediately.
Verify changes saved: Query the authoritative NS directly before waiting for public propagation:
nslookup -type=A domain.com ns1.authserver.com
| Component | Tool / Service | Monthly Cost | Setup Time | Notes |
|---|
| Domain | Squarespace / Google Domains | ~$1.50/mo | 5 min | Use .com — verify NS after purchase |
| DNS management | Microsoft 365 / Cloudflare | Free | 30 min | Always run nslookup NS first |
| Static hosting (MVP) | GitHub Pages | Free | 15 min | Public repo required. Subpath or custom domain. |
| Production hosting | Vercel | Free–$20/mo | 30 min | Next.js native, auto-deploy from GitHub |
| Authentication | Clerk | Free–$25/mo | 2 hrs | Social, email, Web3, SIWE, Tangem tap |
| Database | Neon Postgres | Free–$19/mo | 1 hr | Serverless, branching for dev/prod |
| Payments | Stripe Connect | 2.9% + 30¢/txn | 2 hrs | Salud Capital is the platform account |
| Email | Microsoft 365 E5 | $22/user/mo | 1 hr | Already running — alias new domains to saludcap.com |
| Brand system | Claude + CSS vars | Free | 1–2 hrs | Copy Salud brand CSS, swap colors/fonts |
| Research portal | GitHub Pages static | Free | 4–8 hrs | Reuse research/portal/index.html template |
| Investor portal | GitHub Pages + SHA-256 | Free | 2 hrs | Reuse investor/index.html — swap credentials |
| AI generation | Claude API / Claude Code | Usage-based | Ongoing | Primary build, research, doc generation tool |
| Analytics | Vercel Analytics | Free–$10/mo | 15 min | One script tag — no cookie consent needed |
| Image hosting | Cloudinary | Free–$89/mo | 30 min | CDN + transforms for card art, media |
| Blockchain (optional) | Polygon / Alchemy | Free–$49/mo | Variable | ERC-4337 accounts, token deploy, IPFS |
| Monitoring | Vercel + Sentry | Free | 30 min | Error tracking, uptime, performance |
MVP Static Launch (Days, Not Weeks)
Day 1 — Foundation
4–6 hrs
~$18/yr
Domain, GitHub repo, brand system, homepage HTML
Day 1–2 — Content
4–8 hrs
Claude API
Research articles, product spec, internal brief, KB
Day 2 — Portals
4–6 hrs
Free
Research portal, investor portal, SHA-256 auth
Day 2–3 — DNS
1–4 hrs
Free
Identify NS, add records, verify, HTTPS provisioning
Total MVP
2–3 days
~$18/yr
Live site, research + investor portals, custom domain, HTTPS
Production Launch (Full-Stack App)
| Phase | Tasks | Time | Cumulative Cost |
|---|
| Week 1 | Next.js scaffold, Vercel deploy, Clerk auth, Neon schema design | 16–24 hrs | ~$0–40 |
| Week 2 | Core product features, Stripe integration, admin dashboard | 24–40 hrs | ~$40–80 |
| Week 3 | Beta testing, content, SEO, email flows, analytics setup | 16–24 hrs | ~$80–120 |
| Week 4 | Launch, monitoring, iteration, investor materials | 8–16 hrs | ~$120–200 |
| Total | Full-stack app, auth, payments, DB, monitoring, live | 3–4 weeks | ~$200/mo ongoing |
| Asset | File / Location | Reuse Time | What to Change |
|---|
| Homepage | index.html (root) | 1–2 hrs | Brand colors, sector content, company name |
| Research portal | research/portal/index.html | 2–3 hrs | Article cards, vault folder, gated content |
| Investor portal | investor/index.html | 1 hr | SHA-256 credentials, offering details |
| Admin panel | investor/admin.html | 30 min | Links, section labels, project cards |
| Projects page | projects.html | 30 min | Project cards, status tags, links |
| Research article | SC_Solana_Deep_Dive.html (canonical) | 1–2 hrs | Content sections, title, cover metadata |
| Internal brief | salud-vault-internal-brief.html | 2 hrs | Product narrative, strategy, financials |
| Token/product spec | saludcoin-token-spec-v2.html | 4–8 hrs | Token names, architecture, code samples |
| Dev manual | Salud_Capital_Platform_Dev_Manual.html | 1 hr | Add/update sections for new venture |
| Brand CSS system | :root vars in any Salud HTML | 15 min | 5 color values + 3 font families |
| Knowledge Base template | research/portal/connectedhealth-knowledge-base/ | 2 hrs | 7-paper folder structure + index page |
🤖 For Fully Automated Agent Deployment
For an agent to stand up a new venture autonomously, it needs credentials and access to all of the following. With complete access, a new revenue-generating web presence can be live in
48–72 hours from idea to indexed, HTTPS-secured, payment-ready site.
- Domain registrar credentials (Squarespace)
- Microsoft 365 admin portal (authoritative DNS)
- GitHub org access (SaludCap)
- Vercel account (production hosting)
- Cloudflare account (CDN, backup DNS)
- Clerk account (authentication)
- Neon account (database)
- Stripe Connect platform account
- Anthropic API key (Claude generation)
- Cloudinary account (image hosting)
- Salud Capital brand system (CSS vars)
- All HTML templates from saludcap.com
- Platform Dev Manual (this document)
- Connected Health KB (research templates)
- Tangem partnership contact (see Credential Vault — Blockchain & Web3 → Tangem)
- Microsoft 365 E5 (email + Teams)
| Stage | Stack | Monthly Cost | Revenue Threshold to Cover |
|---|
| MVP / Pre-revenue | GitHub Pages + free tiers only | ~$1.50/mo | Any single sale |
| Early traction | Vercel Pro + Neon + Clerk free | ~$40–60/mo | 2–3 subscriptions |
| Growth | Full stack + Stripe revenue offset | ~$100–200/mo | 5–10 subscriptions |
| Scale | Enterprise tiers + dedicated infra | $500+/mo | Self-funding at this point |
